UNDERSTAND
THE BUSINESS
PROJECT ARCHIVE / ONLINE
DISCOVER
ARCHITECT
BUILD
DEPLOY
SELECTED WORK
003
REAL BUSINESSES / REAL INFRASTRUCTURE
SYSTEMS BUILT FOR THE REAL WORLD.
Not concepts. Not templates. Digital infrastructure designed around how real businesses attract, convert, serve and grow.
Every project begins with the business behind the brand. We understand the operation, map the customer journey and engineer the digital environment around what actually needs to happen.
PROJECTS
003
DISCIPLINE
DIGITAL SYSTEMS
APPROACH
CUSTOM BUILT
PROJECT INDEX
003 / LIVE
01
BEAUTY / SERVICE BUSINESS
MOONMANE
WEBSITE / BOOKINGS / AUTOMATION / LOCAL SEO
VIEW LIVE SITE
↗
02
MENTORSHIP / PERSONAL BRAND
KATIA TROTSENKO
PURE.LOVE / FUNNELS / BOOKINGS / LEAD JOURNEY
VIEW LIVE SITE
↗
03
COMMUNITY / NOT FOR PROFIT
BAY ISLANDS KINDNESS
WEBSITE / COMMUNITY / DIGITAL EXPERIENCE
VIEW LIVE SITE
↗
ACTIVE PROJECT
01
SIGNAL ACTIVE
BEAUTY / SERVICE BUSINESS
MOONMANE
WEBSITE / BOOKINGS / AUTOMATION / LOCAL SEO
LIVE PROJECTS
Click any project above to explore the live digital environment.
OPENS IN NEW TAB ↗
PROJECT DIRECTORY
003 SELECTED BUILDS
EXPLORE CASE STUDIES
01
LOW-TOX HAIR / SYDNEY
MOONMANE
WEBSITE
BOOKINGS
AUTOMATION
LOCAL SEO
CASE STUDY
001
↓
02
RELATIONSHIP MENTORSHIP
KATIA TROTSENKO
PURE.LOVE
FUNNELS
BOOKINGS
LEAD JOURNEY
CASE STUDY
002
↓
03
COMMUNITY / NOT FOR PROFIT
BAY ISLANDS KINDNESS
WEBSITE
COMMUNITY
EXPERIENCE
INFRASTRUCTURE
CASE STUDY
003
↓
BUILD PRINCIPLE / 001
FUNCTION BEFORE DECORATION
WE DON'T BUILD THE SAME SYSTEM TWICE.
A salon does not operate like a mentorship business. A mentorship business does not operate like a community organisation. The architecture should reflect that.
Different customers. Different journeys. Different operational requirements. One principle, build the infrastructure around the business.
MAP
THE JOURNEY
ENGINEER
THE SYSTEM
DEPLOY
THE INFRASTRUCTURE
NEXT / CASE STUDY 001
LOW-TOX HAIR / PADDINGTON SYDNEY
MOONMANE
EXPLORE CASE STUDY
↓
MOONMANE
KATIA TROTSENKO
PURE.LOVE
BAY ISLANDS KINDNESS
WEBSITE SYSTEMS
AUTOMATION
BOOKINGS
FUNNELS
CUSTOMER JOURNEYS
LOCAL SEO
MOONMANE
KATIA TROTSENKO
PURE.LOVE
BAY ISLANDS KINDNESS
WEBSITE SYSTEMS
AUTOMATION
BOOKINGS
FUNNELS
CUSTOMER JOURNEYS
LOCAL SEO
CASE STUDY / 001
WEBSITE
BOOKINGS
AUTOMATION
SEO
CRM
PADDINGTON / SYDNEY
LIVE
LOW-TOX HAIR / PADDINGTON / SYDNEY
FROM SALON TO DIGITAL INFRASTRUCTURE.
A complete digital operating environment built around how a real service business attracts, books, communicates and grows.
Moonmane needed more than a new website. The customer journey, booking infrastructure, CRM, automation and search visibility needed to work together as one connected environment.
PROJECT SYSTEM
SF / 001
001
CLIENT
MOONMANE
LOW-TOX HAIR SALON
INDUSTRY
HAIR / BEAUTY
LOCATION
SYDNEY
MODEL
SERVICE BUSINESS
STATUS
SYSTEM LIVE
SYSTEM LAYERS
WEBSITE
SEO
BOOKINGS
CRM
AUTOMATION
PAYMENTS
REVIEWS
SEARCH VISIBILITY / RESULT
ORGANIC GOOGLE SEARCH
POSITION ACHIEVED
#
1
GOOGLE SEARCH VISIBILITY
TOP SEARCH POSITION.
Moonmane achieved a #1 Google search position for a targeted low-tox hair search after the new digital infrastructure and SEO architecture went live.
01
Search positions can vary by query,
location, device and time. This represents
the tracked search position achieved for
the targeted low-tox hair search.
SEARCH / ORGANIC
SEARCH
VISIBILITY
ORGANIC
LOCAL
POSITION
01
M
MOONMANE
moonmane.com
Low-Tox Hair Salon in Paddington, Sydney
Conscious low-tox hair services, personalised colour, cuts, styling, treatments and premium hair extensions.
LOW-TOX
PADDINGTON
SYDNEY
TOP POSITION
02
03
SEO SIGNAL
ACHIEVED POSITION
#1
TARGET
LOW-TOX HAIR
MARKET
SYDNEY
CHANNEL
ORGANIC SEARCH
SYSTEM
ACTIVE
BUILD THE SYSTEM.
THEN MAKE IT
DISCOVERABLE.
MORE THAN A WEBSITE.
The front end needed to look right. The infrastructure behind it needed to make the business easier to discover, easier to book and easier to operate.
Build search visibility around what potential clients are actually looking for.
Create a premium digital experience that reflects the salon before the client ever walks through the door.
Give clients a clear pathway from service discovery into an appointment.
Connect bookings, communication, customer data and follow-up behind the scenes.
ONE BUSINESS. ONE INFRASTRUCTURE.
Instead of isolated tools, Moonmane's digital environment was structured around the complete customer journey.
BUSINESS
MOONMANE
CONNECTED
Organic search visibility.
Digital front door.
Appointment infrastructure.
Centralised client records.
Communication workflows.
Customer feedback systems.
THE DIGITAL OPERATING LAYER.
Premium digital front end.
Search architecture and visibility.
Service and appointment system.
Centralised customer information.
Confirmation and reminder workflows.
Connected booking payment flow.
Customer feedback infrastructure.
One journey from discovery onward.
CUSTOMER FLOW
END TO END
01
SEARCH
GOOGLE
→
02
DISCOVER
WEBSITE
→
03
CHOOSE
SERVICE
→
04
BOOK
CALENDAR
→
05
EXPERIENCE
SERVICE
→
06
RETURN
RETENTION
NOT JUST A BETTER WEBSITE. A BUSINESS BUILT TO BE FOUND.
The result is digital infrastructure designed to help Moonmane get discovered, convert demand into appointments and operate with less friction behind the scenes.
EXPERIENCE MOONMANE ↗
SEARCH
#1
POSITION ACHIEVED
SYSTEM
01
CONNECTED ECOSYSTEM
CUSTOMER FLOW
360°
END TO END
PROJECT ARCHIVE / ACTIVE
COMMUNITY
MENTORSHIP
DIGITAL EXPERIENCE
INFRASTRUCTURE
SELECTED WORK
002 / 003
DIFFERENT BUSINESSES / DIFFERENT SYSTEMS
BUILT AROUND THE BUSINESS. NOT A TEMPLATE.
PROJECT RANGE
02 / 03
The infrastructure changes because the business changes.
A community organisation needs a different digital environment from a relationship mentorship brand. The audience is different. The journey is different. The system should reflect that.
ONE PRINCIPLE
ARCHITECT AROUND THE REAL JOURNEY
002
CASE STUDY / COMMUNITY
BAY ISLANDS KINDNESS
SOUTHERN MORETON BAY ISLANDS / QLD
LIVE / ONLINE
COMMUNITY / NOT FOR PROFIT
A DIGITAL HOME FOR COMMUNITY.
A community-focused digital presence built to give Bay Islands Kindness a clear home online.
Bay Islands Kindness exists around people, practical support and community connection. The digital experience needed to reflect that purpose clearly while creating an accessible foundation for the organisation online.
WEBSITE
COMMUNITY
DIGITAL EXPERIENCE
INFRASTRUCTURE
VISIT LIVE WEBSITE
↗
COMMUNITY NETWORK
BIK / 002
DIGITAL HUB
KINDNESS
COMMUNITY
01
MACLEAY
ISLAND
02
RUSSELL
ISLAND
03
LAMB
ISLAND
04
KARRAGARRA
ISLAND
PURPOSE
CONNECTION
ENVIRONMENT
COMMUNITY
EXPERIENCE
ACCESSIBLE
DIGITAL ARCHITECTURE
002
01
DISCOVER
COMMUNITY PRESENCE
→
02
UNDERSTAND
PURPOSE
→
03
CONNECT
PEOPLE
→
04
SUPPORT
COMMUNITY
COMMUNITY INFRASTRUCTURE
DIFFERENT JOURNEY
DIFFERENT ARCHITECTURE
MENTORSHIP INFRASTRUCTURE
COMMUNITY INFRASTRUCTURE
DIFFERENT JOURNEY
DIFFERENT ARCHITECTURE
MENTORSHIP INFRASTRUCTURE
003
CASE STUDY / MENTORSHIP
KATIA TROTSENKO
RELATIONSHIPS / PERSONAL BRAND
LIVE / ONLINE
CUSTOMER JOURNEY
KT / 003
01
ENTRY
DISCOVER
LIVE
Brand and relationship positioning.
02
LEAD EXPERIENCE
RELATIONSHIP RESET
ACTIVE
Complimentary six-part video series.
03
CONNECTION
BREAKTHROUGH
ACTIVE
Personalised session pathway.
04
DEEPER WORK
1:1 MENTORSHIP
LIVE
Higher-touch mentorship pathway.
JOURNEY
CONNECTED
LEAD PATH
ACTIVE
BOOKING
ONLINE
RELATIONSHIP MENTORSHIP / PERSONAL BRAND
FROM MESSAGE TO JOURNEY.
A digital environment designed to turn a personal brand into a clear customer journey.
Katia's work spans relationship education, breakthrough sessions and deeper 1:1 mentorship. The digital infrastructure needed to make those pathways understandable, connected and easy to move through.
WEBSITE
LEAD JOURNEY
FUNNELS
BOOKINGS
MENTORSHIP
VISIT LIVE WEBSITE
↗
CUSTOMER PATH
FROM DISCOVERY TO DEEPER WORK
003 / JOURNEY
01
DISCOVER
BRAND
→
02
LEARN
FREE SERIES
→
03
CONNECT
SESSION
→
04
WORK
1:1
→
05
TRANSFORM
MENTORSHIP
SAME DISCIPLINE. DIFFERENT ARCHITECTURE.
002
COMMUNITY
BAY ISLANDS KINDNESS
PRIMARY PURPOSE
COMMUNITY CONNECTION
DIGITAL ROLE
CENTRAL ONLINE HOME
EXPERIENCE
CLEAR / ACCESSIBLE
ARCHITECTURE
COMMUNITY FIRST
STUDIO FLOW
CUSTOM
ARCHITECTURE
003
MENTORSHIP
KATIA TROTSENKO
PRIMARY PURPOSE
CLIENT JOURNEY
DIGITAL ROLE
LEAD TO MENTORSHIP
EXPERIENCE
PERSONAL / GUIDED
ARCHITECTURE
JOURNEY FIRST
WE DON'T FORCE
BUSINESSES
INTO SYSTEMS.
WE BUILD SYSTEMS
AROUND BUSINESSES.
NEXT / 04
SYSTEMS IN PRACTICE
THREE BUSINESSES.
THREE DIFFERENT
SYSTEMS.
EXPLORE THE INFRASTRUCTURE
↓
BAY ISLANDS KINDNESS
KATIA TROTSENKO
MOONMANE
COMMUNITY
MENTORSHIP
DIGITAL EXPERIENCE
CUSTOMER JOURNEYS
DIGITAL INFRASTRUCTURE
BAY ISLANDS KINDNESS
KATIA TROTSENKO
MOONMANE
COMMUNITY
MENTORSHIP
DIGITAL EXPERIENCE
CUSTOMER JOURNEYS
DIGITAL INFRASTRUCTURE
PORTFOLIO SYSTEM / ONLINE
DISCOVER
DESIGN
CONNECT
AUTOMATE
GROW
OUR WORK
04 / 04
DIFFERENT BUSINESSES / DIFFERENT ARCHITECTURE
THERE IS NO ONE SIZE FITS ALL.
ARCHITECTURE / PRINCIPLE 001
The technology may overlap. The architecture should not.
A salon, a mentorship brand and a community organisation each have different customers, journeys, operational requirements and opportunities for automation.
We design the infrastructure around how the business actually needs to work.
PROJECTS
003
APPROACH
CUSTOM
SYSTEM
CONNECTED
PROJECT ARCHITECTURE MATRIX
SYSTEM LAYERS / DEPLOYED BY REQUIREMENT
SYSTEM LAYER
001 / SERVICE
MOONMANE
HAIR / BEAUTY
↗
002 / MENTORSHIP
KATIA
RELATIONSHIPS
↗
003 / COMMUNITY
BIK
NOT FOR PROFIT
↗
01
WEBSITE
DIGITAL FRONT END
DEPLOYED
DEPLOYED
DEPLOYED
02
JOURNEY
EXPERIENCE ARCHITECTURE
BOOKING
MENTORSHIP
COMMUNITY
03
CONVERSION
NEXT STEP
APPOINTMENT
SESSION
ENGAGEMENT
04
DATA
CUSTOMER INFORMATION
CRM
LEAD FLOW
STRUCTURE
05
AUTOMATION
WORKFLOW LAYER
OPERATIONS
NURTURE
EXPERIENCE
06
DISCOVERY
VISIBILITY
LOCAL SEO
CONTENT
ACCESS
SYSTEM DNA
SF / CORE
SF
FLOW
ENGINE
STRATEGY
EXPERIENCE
DATA
AUTOMATION
CONVERSION
GROWTH
BUILD AROUND THE BUSINESS. NOT AROUND THE SOFTWARE.
Technology is only useful when it supports the way the business needs to operate.
The website, CRM, customer journey, automation and growth infrastructure should behave like parts of one environment, not a collection of disconnected tools.
BUSINESS
ARCHITECTURE
SYSTEM
FLOW
SELECTED WORK / COMPLETE
003 PROJECTS
001 PRINCIPLE
DIFFERENT
BUSINESSES.
DIFFERENT
SYSTEMS.
ONE STANDARD
Digital infrastructure engineered around how the business actually works.
STUDIO FLOW
& SYSTEMS
WEBSITES
CRM
AUTOMATION
AI SYSTEMS
BOOKINGS
PAYMENTS
CUSTOMER JOURNEYS
LOCAL SEO
DIGITAL INFRASTRUCTURE
WEBSITES
CRM
AUTOMATION
AI SYSTEMS
BOOKINGS
PAYMENTS
CUSTOMER JOURNEYS
LOCAL SEO
DIGITAL INFRASTRUCTURE